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# Driving Website Traffic: How Investing In Organic Search Marketing Can Help Shape Your Organisation's Online Marketing Strategy By ranking high on search engines, your business will build trust and credibility with your audience. SEO isn’t just a one-off fix, and you should avoid anyone who tells you otherwise. It takes a fair bit of time and effort to establish your SEO processes, but the juice is well worth the squeeze. There are a limited number of search results available on the first page of Google. This means that by ranking higher than any other site, you’re grabbing all these people searching for targeted keywords. ![Search Engine Optimisation Consultants](https://gazhall.com/images/marketing/offsite-seo-check-backlinks.png) ## Technical SEO Tips Search engines need a unique URL per piece of content to be able to crawl and index that content, and to refer users to it. A technical SEO audit will showcase any issues with your site that could be harming your ranking position. Check and improve the loading speed of your website. Conduct pixel-perfect device analysis to ensure optimal mobile performance and content parity for the mobile-first index. A professional [Cardiff SEO Agency](https://searchauthority.co.uk/locations/seo-cardiff.html) will keep themselves updated with the latest trends and techniques which are working well in the market. ## Your Content Should Be Well Written Capturing the interest of people online is the primary goal of any business owner, marketer, advertiser, or writer. However, accomplishing it is a pretty challenging feat. SEO writing, or copywriting, is much more than just writing, in general. You could be the best writer in your class or at your job, and the accolade won’t do much for your success with search engines. While you can gain traffic through other marketing strategies as well, content marketing offers more sustainable traffic especially if you focus on generating evergreen content. Evergreen content is content that doesn’t grow old but stays relevant over longer periods. We know well the temptation to throw a blog up to get some content out there. However, your goal must be to get noticed for the right reasons — and that means your brand should become known as being an authoritative resource whose hallmark is producing quality content. Working with a [Birmingham SEO Specialist](https://searchauthority.co.uk/locations/seo-birmingham.html) can be extremely beneficial to your business. ## Analyse Your Competitors’ SEO Efforts The success of competitors offer an excellent way to gauge strengths and weaknesses. The more you can see, the more you know. With competitive analysis, you will be taking a step back and looking at the overall market area, where you stand, who the competitors are, and what the search landscape looks like for crucial keywords. Competitive analysis enables you to identify what your competitor is doing right. This information is critical for staying relevant and ensuring both your product and your marketing campaigns are outperforming industry standards. An SEO competitor analysis is very important because you can quickly identify the industry trends and plan your SEO strategies accordingly. It is the experience of working as a [York SEO Company](https://searchauthority.co.uk/locations/seo-york.html) that determines success. ## Discovering The Correct Keywords There are many tools available online to see your competitors’ statistics. Use this to your advantage, as many third-party tools show what keywords your competitors are targeting to get more visitors and future customers. The purpose of performing keyword research is to find words and phrases that users are searching for on Google and other major search engines. These terms are related to the products and services on your site. Now, more than ever, keywords have an increasing focus on searcher intent. The more relevant keywords you have, the better your organic search ranking is going to be. If Google feels like the family of keywords on your page match the keywords associated with someone’s query, and that those keywords coalesce to fulfill the visitor’s expectations, they’ll rank your website higher. If you are looking for a [Hull Marketing Agency](https://searchauthority.co.uk/locations/marketing-agency-hull.html) to help you with your Google rankings, then a simple Google search should suffice. ## SEO Statistics You Can't Ignore Below you’ll find hand-picked statistics about many aspects of search engine optimisation: - 73.6% of domains have reciprocal links, meaning that some of the sites they link to also link to them. - 90.63% of pages get no organic search traffic from Google. - 89% of customers begin their buying process with a search engine. - 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, they’ll find you. - When asked what methods they use to find local businesses, products, and services, 65% of consumers mention desktop search - 68.2% of first-page YouTube results are HD videos. Potential clients have to trust the judgment of the [Coventry SEO Agency](https://searchauthority.co.uk/locations/seo-coventry.html) as to how strong the competition is, what site optimization is required, and what opportunities exist. ## Backlinks Will Be Great For You Many business owners who are new to SEO worry about including external links in their copy. Isn’t that the same thing as sending traffic away from your website? The best part of backlinks is that they help promote your blog or site just by being hyperlinks to you from another source. Easy enough, right? Well, not so fast. When it comes to backlinks, quality matters. The importance of backlinks for your business is very high. As they are the ‘digital thumbs up’ for your company. They send a signal to search engines that other people can vouch for your content. Hence your company provides a useful service. When you earn a link, a third party actively decides to link to your website, meaning they are linking because they have a reason to. This adds value to their content and your site as a result. Unless you want to become a [Hull SEO Agency](https://searchauthority.co.uk/locations/seo-hull.html) yourself, there is no point in spending your time trying to keep up with Googles changes. ## Local SEO Provides Improved Visibility In Google In the opinion of Gaz Hall, a top UK SEO Consultant: When it comes to local SEO, it isn’t all that different from organic SEO - keyword research, content, links, and on-page technical SEO. It just has a local focus. Local Schema is just some additional code that gives Google additional information about your business/website, and helps them to better understand the data being displayed on your website. Any business that has a physical location or serves a geographic area can benefit from local SEO. Intelligent use of local SEO as part of a broader SEO strategy can help you gain a better ranking. The range of services of a [Belfast SEO Company](https://searchauthority.co.uk/locations/seo-belfast.html) includes both off-page and on-page SEO optimization. ## Implement International SEO For Expanding Businesses Localizing your site will include various design considerations. Chief among them will be how the language fits within the template. If you want to present highly localized sites to audiences in different regions, but consolidate your domain authority, it makes sense to use subdomains. This is where multiple microsites sit under one main domain. With this structure, you have yourbusiness.com/uk, yourbusiness.com/fr and so on. It is all about showing the right content, in the right language, at the right time without the end-user realizing this. Following International SEO best practises will ensure that you're in the best position to take advantage of the global opportunities present in your market. A [UK SEO Agency Providing Nationwide Coverage](https://searchauthority.co.uk/locations/) will ensure high visibility and growth of your business across your desired location. When customers need your service, your company should be the first option they think of. It’s important to understand your current situation, and create a framework for priorities and tactics. To avoid shooting from the hip and wasting energy, allow enough time to formulate a clear, specific plan based on priorities that will matter to the business. Discover supplementary intel about Search Engine Optimisation Consultants in this [Encyclopedia Britannica](https://www.britannica.com/technology/search-engine) web page. ## Related Articles: [More Insight About Freelance SEO Consultants](https://md.chaosdorf.de/s/DTM4t5eI4#) [Background Findings On SEO Experts](https://bootstrapbay.com/user/searchauthority) [More Information About Search Engine Optimisation Consultants](https://logcla.com/blogs/468062/Define-Develop-And-Deploy-Here-s-Why-Your-Organisation-Needs) [More Background Information On SEO Specialists](https://md.darmstadt.ccc.de/s/b6PM8Yd3O#) [More Background Findings With Regard To Search Engine Optimisation Consultants](https://ourfamilylync.com/read-blog/41134) [Additional Insight About SEO Consultants](https://soucial.net/read-blog/9375) [Additional Findings On SEO Consultants](https://pad.flipdot.org/s/sAKEv4fL6#)